Must-try tips to enhance your hotel website appeal and drive direct bookings.

Website is your business identity online. What you showcase and how you do it creates an impact on transforming the website visits to potential leads. Therefore, if you want to reduce your OTA dependence and spending on commission, you must focus on optimizing your website and making it look appealing with lucrative offers.

How to create an appealing website that drives direct bookings?

Optimizing a website is an art.

It is the perfect blend of digital marketing strategies and features, along with a proper understanding of your target audience.
For example, if your hotel has explicitly good conference rooms capable to host business meetings, the website must be able to convey the same to the business managers looking for hotels for the next business trip.

To guide you more on this, we have compiled 6 tips that have proven to drive direct sales via websites

5 Tips you must try now to enhance your website appeal for high direct bookings

1. Focus on SEO
   You cannot just overlook the power of SEO-optimized content for your website.
   Conversion optimization is the first step in increasing direct hotel bookings. When prospective consumers visit your website, you should provide a seamless experience.
   Your hotel’s website should be straightforward to access, aesthetically appealing, and user-friendly. Seo-friendly content and high-quality photos are two critical components of an optimized website. Try to engage with your customers through content, make them feel valued.
   
2. Leverage the power of interactive AI
   You can have a live chatbot on your to respond to guest inquiries.
   When guests arrive at your hotel’s website and begin browsing, they may have various questions. And you must respond immediately, since if they do not receive a response within a few minutes, they may depart. Having a chatbot will help you reply instantly to your guest inquiries.
   Voice your offerings in a crisp, concise and clear way.
   
3. Simplicity is everything.
   In this fast-paced environment, everyone is looking for methods to save time. Keeping that simple, everyday fact in mind, apply it to your hotel direct booking strategy pro-actively.
   To substantiate this, implement a ‘Book Now’ or ‘Booking Box’ type option on your website to enable customers to begin the booking process immediately! In brief, add additional CTAs (calls to action) to emphasize the website’s overall grandeur and the simplicity of the booking procedure.
   
4. Focus on being Covid Safe:
   Make sure you communicate the covid protocols loud and clear through your website.
   As covid scare still lingers among travelers, ensure your visitors that your hotel is safe and follows all the covid-related protocols. Give your visitors a quick tour-verbally or visually about how you ensure covid safety through regular sanitization of resources and strict adherence to government guidelines.
   
5. Partner with direct booking experts
   Direct booking experts help you implement result-driven strategies on your website.
   From enticing website designs to SEO optimized content to taking care of embedding the right features like live chat-bots, experts at Meta hotels help you to get high ROI through direct booking.