How to make best use of Insta reels for your hotel business

How to make the best use of Insta reels for your hotel business?

If you haven’t heard of Instagram reels, you are missing out on some great content that could take your hotel business to greater heights. The length of these bite-sized chunks of video material is around 30 seconds. Similar to the TikTok, insta reels allow you to reach not only your pre-existing Instagram following but also a plethora of additional eyeballs throughout the whole platform with a single reels increases the chances of your hotel getting discovered when it is visited on the explore page.

Reels are available in several formats, but many use music and voice overs to amuse, educate, and inspire their audiences. There are also various popular themes with reels that may be used to inject comedy and relatability into your video productions. It would help if you considered which trends are most appropriate for your hotel or brand’s personality to create the greatest content selections as a hotelier.

Benefits of Instagram reels hotel businesses?

Increased visibility 

The number of people who can access your reel increases from just your followers to almost anybody, dramatically increasing your chances of visibility and interaction with those not following you on social media. 

All of this interaction serves to increase the visibility of your page and the number of people that view it.

You can add links 

This is why it’s vital to have a lot of information for travelers to browse through and why you should include links to your website everywhere you can use in your marketing materials.

With all of these eyeballs on your reel content, you have a high chance of landing reservations from prospective travelers who appreciate what they see on your page, especially if you have a lot of it. 

What Kind of Content Should You Post?

Whatever material your hotel chooses to post should be guided by a few objectives. When running a company like a hotel, your objectives should include showcasing your property’s features and services, encouraging passengers to book with you, and providing travelers with travel advice.

Video tours:

You may offer video tours of your rooms on your website to promote your resort. You might publish pictures of popular tourist destinations or gorgeous scenery to entice tourists. You may post everything from how to pack a well-organized bag to the best methods to get around your location if you want to give travel ideas.

Behind the scenes

Behind the scene, video content is a great way to keep users engaged. Weddings, for example, may be documented with behind-the-scenes footage shot on the premises. 

Influencers 

You may also collaborate with local influencers to promote your property. Influencer marketing has several advantages and can be used to skyrocket your hotel business.

In a nutshell:

Instagram Reels provide unique prospects for hotel businesses looking to expand their customer bases. The majority of the hotels are using this feature regularly to increase their clientage, and it has the potential to be a very engaging tool.