Best SEO practices to enhance direct bookings

The role of SEO optimization of your hotel websit in driving maximum direct bookingse is a key practice that is irreplace. It increases the organic visibility of your brand and help you gain a competitive edge over online travel agencies and other booking sites. MetaHotels helps clients to put in the best SEO practices to drive maximum bookings without the interference of money-minting OTAs.

How to Boost Direct Bookings through website SEO?

Site Speed

The loading speed of the site is one of the attributes that qualify a website to be a good one. If the website takes a lot of time to load, it can actually retract the visitors from your website and it will cost you a good load of bookings. The Google Page Speed Insights Tool will help you understand the responsiveness of the page and if you get a low score then find ways to make it better.

Mobile-friendliness

It is essential to align the website in the best way possible to be used on different devices and smartphones topping the list. The number of smartphones or mobile users is rising in the world and it can be no surprise that prospective customers will be accessing your hotel website from their smartphones. Ensuring that your website is indexed for a smartphone and responsive to meet their needs.

Great images

The website can be quite dull if you are not able to design and include some good-quality images. These images are good for SEO and help you get your hotel website to be featured on Google’s snippets and in the discover feed. The images have to be in the right size and in the best-compressed form because large file images can tamper with the responsiveness of the page. The images should also be a window on how your property looks in real-time which eventually helps in bringing better authenticity.

Quality-Content

If you want your website to be SEO optimized and you need better footfalls, the best way to enhance it will be amping with good and relevant content. The information provided should not be in profound language but should be simple and easy to go about. The content should be structured with sub-headings, titles, meta-descriptions, relevant keywords etc., to make it organically in Google search results. The content should not be plagiarised and have to be original.

Keyword Strategy

As discussed above, relevant keywords form a great part of optimizing the content effectively. The content should be induced with good keywords and only then it will get the visibility it requires. The form of keywords that have to be induced should in the right placement and can be in short and long-tail keywords. Page titles, meta-titles and meta-descriptions are imperative for good content ranking. These help in ranking the content and help initiate a good amount of visitors to your website in the most organic way.

Metahotels. ae help hoteliers around the world in streamlining activities and get the recognition that their hotel business requires. We believe in the motto “ Success is Direct” and tend to work with our clients on the same line. We help your hotel business to generate revenue with an effective and efficient approach.